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Become a consultant
Dear Friend,
I am not particularly
bright or gifted. So just about everyone who knows me is surprised
by where I am today.
About the only things I'm
any good at are writing, speaking, and marketing. And I'm not great
just decent. I don't have an MBA or a Ph.D., or professional
licensing of any kind.
Yet, working from the
comfort of my home, I made over half a million dollars last
year in my little one-man consulting business. I made about that
much the year before, too.
While neighbors wake up
bleary eyed and moaning, rushing to catch the bus for their grueling
morning commute into the city (that is, unless they've been laid off
and are wondering how to pay the mortgage this month), I sit
peacefully at my PC thinking, reading, writing, and talking on the
phone with my clients.
My home office window
looks down on our wooded property, where chipmunk, squirrel, deer,
raccoon, and fox roam freely. I sip my morning coffee in peace and
tranquility, while other folks are already stuck in yet another
boring, endless meeting part of the soul-deadening corporate life I
gladly left behind a long time ago (and I've never looked back
since).
I love being a
freelancer. My definition of success is "Doing what you want to do,
when you want to do it and being paid very, very well for it." Being
an independent consultant has made that dream come true for me as it
can for you, too, as I'll explain in a minute.
Being a "freelance
consultant" has given my family and me a comfortable, worry-free
lifestyle. I became a self-made multi-millionaire while in my 30s,
and since then, there's nothing my wife and kids want that I can't
easily indulge them in.
(Although, I don't always
do it! I prefer a modest lifestyle. I always buy cars for cash, and
while we live in a $600,000, 11-room house in an expensive suburb of
Manhattan, it's mortgage-free. We also have zero credit card or
consumer debt.)
But it wasn't always that
way ... until I got some incredibly shrewd, unbelievably astute
guidance on how to succeed as an independent consultant.
By following that advice,
I gradually built my solo consulting practice, earning many millions
of dollars over the past two decades giving advice to local and
national clients.
Now, that "million-dollar
advice" on how to start and run a successful consulting practice is
once again available.
And just as a friend
shared this life-changing information with me two decades ago ...
and helped make my dreams come true by doing so ... now I want to
share it with you. If you will let me.
Unemployed and broke in America's most expensive city
In 1982, I had just quit
my job as an advertising manager for a manufacturing firm because
they asked me to relocate from New York City to Wichita, Kansas, and
my fiancundefinedat the time didn't want to go.
I thought that, instead
of looking for another job, I might try doing some consulting. So I
decided to freelance. I had less than $2,000 in the bank.
I had no idea how to get
clients ... how to present myself to prospects ... how to package my
services ... what to charge ... what clients were really looking for
... or how to close a deal. And so my income was, well ... calling
it "pitiful" would be generous: I made about $7,000 in my first 6
months.
Then one day a friend
handed me a thick manual he had in his possession.
It was a home-study
course with the ungainly title of How to Guarantee Your
Consulting Success and Your $250,000
Annual Income , and it was published by something
called the American Consultants League (ACL) an organization I'd
never heard of.
I'm an avid reader of
how-to business material, so I decided to give the manual a quick
read.
To my surprise,
How to Guarantee Your Consulting Success
became my "Bible" for getting my new consulting practice off the
ground and generating millions of dollars of income from consulting
fees over the past two decades.
I referred to it for
years as a source of guidance, inspiration, and ideas. Every page
was dog-eared and filled with notes, underlines, and highlights.
Whatever the manual said to do, I did.
And boy, did it work! In
1982, my first year in business as an independent consultant, I
grossed $39,000 (my annual corporate salary had been $27,000). In
1983, my income shot up to around $80,000.
Every year after that, I
earned steadily more, and always well above $100,000. The last
couple of years I've grossed around half a million dollars a year,
making a handsome income despite the sluggish economy. (You can,
too.)
Now, my
consulting specialty is marketing, because that's what I know (my
first two jobs were in corporate marketing). Yours will be in
whatever field of knowledge, skill, or service you know best.
Consultants are needed in
virtually every area: Accounting ... advertising ... architecture
... business management ... customer service ... debt resolution ...
e-commerce ... financial planning ... graphic design ... human
resources ... IT (information technology) ... manufacturing ...
marketing ... operations ... product development ... quality control
... risk management ... sales ... stress management ... time
management ... training ... Web site design ... writing ... and
dozens more.
The point? If you
know something that other people or organizations need or want to
know, then you can make a handsome living as an independent
consultant.
Revised and updated for the 21st century
Today you cannot buy
How to Guarantee Your Consulting Success in a
bookstore. In fact, you cannot buy it anywhere, at any price.
But now you can get a
copy absolutely FREE when you become a member of The American
Consultants League.
Founded in 1983, ACL is
one of the oldest and most respected professional societies for
independent consultants.
And, it's the only
association I know that is oriented toward helping both novice and
experienced consultants become more successful and profitable.
This year, the ACL
directors and I did a major revision and update of How
to Guarantee Your Consulting Success to help you
succeed as an independent consultant in the 21st century.
And here's just a
sampling of what you'll find in this new and improved program:
 |
Choosing your
consulting specialty: determining what services you'll
offer, to which clients, and in what industry. Plus: how to
find the highest-paying consulting assignments you
can qualify for (see chapter 2) |
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The surprising
secret that separates highly successful consultants -- those
earning $250,000 a year or more -- from those who are just
getting by. It has nothing to do with how good a consultant
you are, or how much expertise you have in your field
(chapter 1). |
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A foolproof way of
getting leads. Automatically pre-qualifies prospects so you
know the lead is good before you call them (chapter
4). |
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How do you convince
potential clients that they should hire you instead of your
competitors? This one simple method works 8 times out of 10
(chapter 3). |
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Shortcuts to writing
proposals that win a maximum amount of new business with a
minimum of time and effort (chapter 6). |
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Choosing the right
name for your consulting practice: Does using a made-up name
work better than using your own name? Surprising answer
(chapter 3). |
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Do you need a Web
site? What should it look like? What should be on it? Plus:
How to build your Web site for under $250. See chapter 3.
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What to send a
potential client who calls and asks, "Can I see some more
information about your consulting services?" Hint: It's
not your resume. See chapter 4. |
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Avoid costly
malpractice litigation that could put you in the poorhouse
if you're not careful (chapter 9). |
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What never to
say to a potential client at the initial meeting. Utter
these words, and you're out (chapter 5). |
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The one thing you
MUST always include in every proposal you write to guarantee
that you'll get all the business you can handle (chapter 6). |
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How to set your
fees, when to bring up fees, and how to quote fees so the
client doesn't fall over when he hears them (chapter 8). |
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When never to
charge an hourly rate. Avoid a mistake that's made by almost
every beginning consultant (chapter 8). |
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Making the sale even
when the client says, "Your price is too high" and 9 other
common objections you can easily overcome (chapter 8). |
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How to write a
consulting contract that your clients will readily agree to
sign without putting you at financial or legal risk (chapter
7). |
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Master the fine art
of "client service" so clients recommend you to others and
keep hiring you at big fees, again and again (chapter 10). |
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Going beyond the
$250,000 a year mark with lucrative "profit centers" that
are independent of your hourly services. Passive income
makes you money even while you sleep (chapter 11). |
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When you should
avoid a formal contract and when you MUST use one. This
advice could save you thousands of dollars in lost earnings
(chapter 7). |
|
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Succeeding as a
consultant for the long haul: secrets from the "20+ years
experience" consultants (chapter 11). |
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The best investment you can make in
yourself and your consulting success today.
Is joining the American
Consultants League and taking our home study course, How
to Guarantee Your Consulting Success worth the
investment of your time and money?
Here's what your fellow
consultants are saying:
| " I didn't have the
slightest idea how to market my skills to achieve maximum
results as a management consultant. ACL played a major role in
helping me master that task. Thanks for creating such a
magnificent training course."
--Roy Noel, President, DDP Productions
" These strategies
are really based on facts. I would like to congratulation ACL
for playing a vital role in the development of consultancy
business."
--Zia Rehman, London
" I know that having
'Certified Professional Consultant' on my business card directs
and confirms the prospective client's first impression of
mastery."
--Joseph Kovarik, St. Paul, MN
" How to
Guarantee Your Consulting Success offered a number
of valuable suggestions. First, it stated not to provide a
resume. Frankly, I was shocked at this advice, but it was good."
--Dr. Wayne Allen, Chairman, U.S. Capital Funding Corporation
" The course
How to Guarantee Your Consulting Success
is one of the most informative blueprints available to any
consultant, novice or seasoned pro. My ACL membership has been
very fruitful the savvy and wisdom gained can't be found
anywhere else."
--Richard Garrett, Chartered Consultant
" Since I studied it,
the course became an essential reference for my professional
activity as an international development consultant. I am now
developing my activity, taking advantage of many recommendations
and tips contained in the course."
--Jose Horta
" The ACL's course
knowledge and hard work are the driving force behind consulting
success."
--Margaret Alexander, Lauderdale Lakes, FL
" My decision to
obtain a copy of How to Guarantee Your Consulting
Success was a very wise one. It has helped
enormously in establishing my credibility as a tried, tested,
and true consultant, not only with my clients, but with my
network of independent representative offices worldwide"
--Tony Narinesingh, Senior Partner, The Cynton Company
" I am proud to be a
member of the American Consultants League. I have gained not
only more respect from clients, but have gained more clients as
well. Both have helped make my business highly successful."
--Stephen Brennan, President, Peak Performance Consultants
" Within 12 months,
my revenue tripled, and I gained many new clients as well as
referrals."
--David Rosensweig, Printing Consultant
" The marketing
strategies in the course are excellent."
--Kevin Chen, Business Methods Corporation |
The bottom line:
How to Guarantee Your Consulting Success gives
you everything and I mean everything you need to know to earn
$250,000 a year or more as an independent consultant. No wonder so
many self-employed consultants I know are self-made millionaires!
Gain instant credibility and credentials
as a professional consultant.
Now, I mentioned that you
can't buy this course, but you CAN get it free when you join ACL.
I highly recommend
becoming an ACL member, both for new consultants as well as seasoned
pros looking to take their income and practice to the next level.
Just look at all the
benefits of ACL membership
 |
You gain instant
credibility by being part of a prestigious consulting
association and, you get full training and ongoing support
all year long to help you win more clients and maximize your
consulting revenues. |
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You receive How to
Guarantee Your Consulting Success, the only home-study
course designed to help you earn $250,000 a year or more in
your independent consulting practice. And after completing
the program.... |
|
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You become eligible
for accreditation as a CPC (Certified Professional
Consultant) the highest professional credential offered by
the ACL. Every ACL member who completes the How to Guarantee
Your Consulting Success course and passes the CPC
certification exam -- is awarded the CPC designation. (No
one who takes our course has ever failed this exam.)
|
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As a CPC, you get a
Certified Professional Consultant certificate, suitable for
framing. Hang it proudly in your office. You are also
granted the privilege of putting the important -- and
prestigious -- initials "CPC" after your name on all
professional correspondence. It's an impressive credential
that will quickly establish credibility with both new and
existing clients. |
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You receive one
incredibly valuable publication: Early to Rise Monthly,
The Newsletter, a monthly publication in which we
answer members' questions and provide timely tips on today's
consulting market and how to succeed in it. |
|
|
You also get
unlimited access to the password-protected, members-only
section of the ACL Web site, including a Bulletin Board
where you can network with fellow members and a Contact page
where you can get in touch with ACL and its Board of
Advisors to ask questions or request assistance (see below). |
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|
You get a FREE
Coaching Session (value: $500) with me or another of ACL's
experts to help you develop and promote your consulting
practice. |
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You get TWO FREE
CRITIQUES (value: $1,000) of any of your consulting
documents or promotions. Send us your ad, sales letter,
practice brochure, proposal, or Web site. We'll tell you
what works about it, what doesn't, and give you specific
suggestions on how to make it much stronger. |
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You get a FREE
Member's Listing on the open-to-the-public section of the
ACL Web site, where potential clients come to learn about
you, your specialty, and how they can hire you to solve
their problems for them. Just one referral from this can pay
back the cost of League membership ten times over!
|
|
|
We have negotiated,
with Century Bankcard Services, a preferred credit card
acceptance program exclusively for our members. That means
you can take credit card orders when selling books, tapes,
seminars, other information products, and even consulting
services. I've been accepting VISA and MasterCard for years,
and clients really appreciate the convenience! |
|
|
Special
Bonus : Act now, and you also get a FREE copy
of The Consultant's Success Library 6 special reports
guaranteed to jump-start any consulting career, no matter
what your specialty. See my P.S. at the end of this letter
for a description of this valuable bonus gift. |
|
Let some of
the world's most successful independent consultants help you build
your own six-figure consulting practice every step of the way.
Perhaps you're like me --
and millions of other Americans -- who dream of leaving the routine
grind of working for others and strike out on their own.
Maybe you've been
downsized and outsourced all the way out the corporate door. You
might be looking for a more enjoyable and challenging way to make a
living. Or maybe you simply want to cash in on your expertise,
strike out on your own, and earn a handsome 6-figure income even an
airline pilot, lawyer, or doctor might envy.
Well, when you join the
American Consultants League, you don't have to "go it alone" as you
start and build your six-figure consulting practice.
That's because ACL gives
you an "instant support" network.
You can exchange ideas,
ask questions, and get help online from your fellow ACL members on
the ACL website's Bulletin Board.
And, while on the
Bulletin Board, you can also get personal advice, feedback, and
guidance from the highly successful consultants who sit on the
League's Board of Advisors.
Let me briefly introduce
you to these advisors -- your consulting success "team":
 |
MICHAEL MASTERSON,
publisher of Early to Rise is one of the wealthiest
and most successful consultants in the world. He has helped
over a dozen businesses grow to annual sales of $10 million
and several to the $100 million level. Since he began
consulting over a decade ago, his consulting practice has
never grossed less than $1 million annually. |
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|
TONY NARINESINGH
founded The Cynton Company, an international professional
consulting and business resource firm, in 1982. He is the
author of the "Cynton Business Planning and Development
Program", a unique and practical interactive approach to
writing entrepreneurial strategic business plans, marketing
plans, feasibility and market studies, candidate synergistic
evaluations for acquisitions and mergers, management
development, business training and project financing. He is
listed in the international Who's Who of Professionals. |
|
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MARK AMTOWER,
founder of Amtower & Associates, is one of the leading
authorities on marketing to the federal government. Having
worked with Mark personally, I can tell you that no one
packages and promotes his consulting services more
effectively. |
|
|
DEEBA JAFRI,
president of DJ Direct Response, is a consultant
specializing in direct mail marketing, both on a strategic
as well as project management level. I've worked with her on
several direct mail projects for various clients, and her
knowledge level and expertise are unsurpassed. |
|
|
ILISE BENUN,
director of Creative Marketing and Management, specializes
in teaching consultants, freelancers, and other
self-employed professionals "the art of self-promotion"
low-cost/no-cost ways they can effectively market and sell
their consulting and professional services. I can
unconditionally endorse Ilise, having personally hired her
to help me build my own consulting practice. She is the
author of Self-Promotion Online (North Light
Books). |
|
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RUTH P. STEVENS,
president of eMarketing Strategy, is one of the world's
leading authorities in business-to-business marketing
strategy, and teaches marketing to grad students at Columbia
Business School. Her latest book is The DMA Lead
Generation Handbook. |
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VALERIE YOUNG is
"Dreamer-in-Residence" of ChangingCourse.com. Through her
Web site, speaking, writing, and consulting, she specializes
in helping people find their dream jobs careers that truly
fulfill them and make work a joy. |
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ROBERT W. BLY (yes,
that's me) is an independent copywriter and consultant
specializing in business-to-business and direct marketing.
I'm the author of more than 50 books including The
Complete Idiot's Guide to Direct Marketing (Alpha Books). |
|
It's like having a team of top business coaches at your
beck and call all year long ... for a very
reasonable" retainer" of less than $1 a day.
To hire any one of the
experts on ACL's Board of Advisors to consult with you for just one
day would cost anywhere from $1,000 to $4,000 or more (some only
take on big corporations as clients and are not available to work
with individuals, no matter what the price).
But now you can hire the
entire American Consultants League Board to coach you in your
consulting practice all year long ... for the very reasonable
"retainer" of just $29 a month ... simply by becoming an ACL member.
That's less than what you'd spend to take just one course at a local
college!
At this special rate,
available to new members only, ACL membership ... which includes the
consulting course, CPC exam, accreditation, networking
opportunities, referrals, 6 free special reports, 2 free
newsletters, two free critiques of your marketing materials, a free
individual coaching session, and thousands of dollars worth of other
benefits ... is the best investment you can make today to ensure
your consulting success.
In fact, we guarantee it or your money back.
We are offering
membership in the American Consultants League to you on a risk-free
trial basis.
As soon as we hear from
you, we'll rush the complete How to Guarantee Your
Consulting Success course and your 6 free bonus
reports to you.
When the How
to Guarantee Your Consulting Success course arrives,
examine it carefully.
I think you'll experience
a thrilling sense of excitement and discovery akin to what treasure
hunters feel when they hit a payload of sunken gold coins on the
ocean floor!
But if not, just return
How to Guarantee Your Consulting Success
within 60 days. We'll cancel your membership, refund your payment in
full, and that will be the end of the matter.
As for the 6 bonus
reports (list price: $19 each), they will be yours to keep FREE and
with no cost or commitment of any kind ... our way of saying
"thanks" for giving the American Consultants League a try.
Get $4,400 worth of the world's most practical and valuable
consulting advice for less than $1 a day.
To sum it all up, just
look at all you get when you join the American Consultants League:
| |
|
1.
|
A one-year (12
month) membership. Value: $349. |
|
2.
|
How
to Guarantee Your Consulting Success
course. $399. |
|
3.
|
Certified
Professional Consultant accreditation. $900. |
|
4.
|
The Consultant's
Success Library. $114. |
|
5.
6.
|
Early to Rise
monthly print newsletter. $89.
Early to Rise Daily Online Business Advisory. $250. |
|
7.
|
Referrals with
listing on ACL Web site. $99. |
|
8.
|
Personal
coaching session with an ACL advisor. $500. |
|
9.
|
Two critiques of
your marketing documents. $1,000. |
|
10.
|
Networking with
fellow ACL members. AT LEAST $350. |
|
11.
|
Use of ACL logo
on your card and materials. AT LEAST $350. |
|
12.
|
Credit card
order processing for your business. REDUCED RATES. |
|
Purchased separately,
this package retails for $4,400. But a 1-year membership in the
American Consultants League gives you all of the above and more
for only $349 less than a dollar a day! Your savings: $4,051.
You pay a dollar,
without even thinking about it, for coffee, juice, or a snack.
Isn't achieving outrageous success in your consulting career worth
a dollar a day, too
And it really doesn't
cost you even that: If you start off your consulting practice
charging only $100 an hour (far less than the average consultant
bills), you'll more than pay back twice the cost of your ACL
membership -- for the entire year -- in just your first day of
consulting!
What else in today's
economy gives you such a rapid return on your investment?
(Certainly not college courses. They cost thousands of dollars and
are entirely theoretical. They won't help you succeed in the real
world of freelance consulting hardly at all.)
Learn the most powerful practice-building
strategy ever invented.
Now let me tell you why I
urge you to take us up on this risk-free offer, even if you don't
think you are interested in joining the American Consulting League
or taking our course:
In chapter 4 of the
How to Guarantee Your Consulting Success
manual, we reveal the most powerful marketing strategy ever
developed for successfully selling consulting and professional
services. It has been used by hundreds of consultants with enormous
success over the past 20 years.
This strategy is so
simple; you can literally read the section on it in a few minutes.
Then, once you've learned the strategy, it's yours to use forever
undefined whether you join ACL or return our course for a refund.
Just by learning this one
strategy, you can literally double the response to ads, direct mail,
and any other promotions you do undefined and generate a flood of
new leads and lucrative consulting assignments.
With that in mind, why
not order your risk-free copy of How to Guarantee Your
Consulting Success manual?
Click on the subscribe
button below to sign-up immediately. (And see my P.S. below for one
more good reason to do so today.)
Sincerely,
Robert W. Bly, Board
Member
American Consultants
League
P.S. Special
Bonus! Order within the next 14 days and we will
include with your ACL membership a FREE copy of The Consultant's
Success Library undefined a bonus collection of 6 special reports
guaranteed to accelerate your revenue growth to the $250,000-a-year
level and beyond.
 |
FREE Special Report #1: Adding Seminars as a Profit Center to
Your Consulting Practice. How to make $1,000 to $5,000
a day or more as a seminar or workshop leader. |
|
|
FREE Special
Report #2: Launching a Paid Subscription Newsletter in Your
Specialized Area of Expertise. Gross an extra $100,000
to $1 million a year by publishing a paid-subscription
newsletter on your consulting specialty. |
|
|
FREE Special
Report #3: How to Write a Book on Your Consulting Specialty and
Get It Published. Write a book, sell it to a major New
York publisher (or self publish it, if you prefer), and gain
instant credibility as a published author. |
|
|
FREE Special
Report #4: Create your Company Web site. How to write
and design an effective Web site to promote your consulting
practice. How to drive traffic to your site. |
|
|
FREE Special
Report #5: Recession-Proof Business Strategies. 14
winning methods to sell your consulting services in a soft
economy. |
|
|
FREE Special
Report #6: The Successful Consultant's Million-Dollar Rolodex.
From printers to mailing list brokers, Web site designers to
audiotape duplicators, here are all the resources you need to
take your consulting practice to the next level. |
All 6 reports are yours
to keep FREE, even if you decide to cancel.
P.P.S.
With the unemployment rate at almost 6%, and more downsizing in the
works, consulting is an increasingly attractive career alternative
for corporate employees.
You can work at home, set
your own hours, earn a handsome six-figure income, and build a
stable of steady clients who rely on you for advice. You have no
commute. Endless meetings are a thing of the past. YOU make all of
the decisions in your business, without consulting a committee. And
with no boss, you can't be fired!
If this sounds like a
lifestyle you might enjoy, please click on the subscriber button
below. There's no risk of any kind.
|
|
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